New development offers supremacy of modern living
When Poly Developments and Holdings Group Co Ltd held off challenges by more than 30 rivals from around the country to secure a residential plot in the heart of the Pudong New Area in May 2016, it was no surprise that the developer swept media headlines overnight with the price it had agreed to pay.
Its winning bid of 5.45 billion yuan (US$788 million) for the 69,433-square-meter site in Zhoupu Town worked out at 43,607 yuan per square meter of gross floor area — almost four times the asking price and a record for the area.
Three years later, the spotlight fell upon the same site once again. The project, now called Supremacy, was recently been introduced on the market with a price tag of less than an average 58,000 yuan per square meter — far more affordable than the widely expected 70,000 yuan to 80,000 yuan per square meter.
That helped explain the large number of people at the project’s sales office on Nianjiabang Road over the past three weeks.
Since late May, home-seekers from around the city, initially attracted by Supremacy’s good price and then impressed by its quality, have gathered there with most of them ending up paying 1 million yuan deposit.
Supremacy was officially launched yesterday, and achieved a quite satisfying performance.
At the intersection of Nianjiabang Road and Linhai Highway in Zhoupu Town, Supremacy, now a joint venture project between Poly Developments and Holdings Group Co Ltd and Beijing Capital Land, boasts an eye-catching, palace-like grand facade that passers-by cannot miss.
Two giant bronze doors welcome visitors into a four-floor clubhouse. Featuring a highrise lobby that combines magnificence and sophistication, the clubhouse will later house an indoor heated swimming pool as well as a fully equipped gym to ensure residents can maintain a healthy lifestyle.
Walking around the low-density development, which is designed to accommodate around 1,000 households in phases, visitors will most likely be impressed by a central axis concept adopted by the designer of the project for a symmetric layout that creates an ambience of splendor and solemnity.
But it retains a relaxing atmosphere while wandering through the project where buildings are surrounded by a green landscape that features garden and water elements.
Notably, a 630-meter-long, 1.2-meter-wide walking and jogging path, equipped with a state-of-the-art, self-adjusting lighting system, will be built, a recreational highlight of the project that is sure to satisfy the demand of evening strollers and twilight joggers.
To cater to the needs of young families with one or two children, Supremacy has launched a total of 409 compactly designed apartments spanning six highrise buildings in one single batch with the following two layouts: the dominant 91 to 93-square-meter, three-bedroom, two-bathroom units as well as the more spacious 114-square-meter, three-bedroom, two-bathroom duplex apartments.
Aiming to offer residents a decent roof over their heads and ensure health and comfort, the developers have used a series of world-renowned brands to the project, including Grohe, Villeroy & Boch, EcoWater, Honeywell, Bosch and Viesmann, among others, some of which are the best-in-class within their own category.
Located between Qiantan, an upmarket business and residential site on the east bank of the Huangpu River, and the Shanghai Disney Resort, Supremacy is the newest medium-end development in the fast-developing Zhoupu-Kangqiao residential area.
The Wanda Mall in Zhoupu Town, the largest and most popular in the vicinity, which easily draws 100,000 visitors on a regular weekend, is just a 5-minute drive from the project.
A brand-new plaza, which will house Alibaba’s extremely popular FreshHippo food market, will also be opened later this year.
On Shangnan Road and within 3 kilometers of Supremacy, the upcoming retail facility is set to provide local residents with extra dining, shopping and entertaining options, particularly during weekends.
Boasting easy access to the Middle-Ring Elevated Road, Supremacy is well connected to the city’s major traffic arteries which include the Outer-Ring Elevated Road, the Shanghai-Jiaxing-Huzhou, or S32 Expressway, the Puxing Highway and the Hunan Highway. Major residential communities in Pudong such as Huamu, Beicai and Qiantan, as well as some esteemed education facilities including the China Welfare Institute Kindergarten, Zhoupu Senior High School attached to East China Normal University, Shanghai Shangde Experimental School and Huili School Shanghai, among others, are all within convenient driving distance of the project.
The first joint venture residential development in Shanghai between the two developers, Supremacy is 49 percent owned by Poly Developments and Holdings Group Co Ltd and 51 percent by Beijing Capital Land.
Established in 1992 and listed on the Shanghai Stock Exchange in 2006, Poly Developments and Holdings Group Co Ltd has gained extensive real estate development and property managing experience across more than 100 major Chinese cities.
Sticking to a business concept of “practicality, innovation, standardization and excellence,” the developer is dedicated to creating a harmonious life integrating nature, architecture and humanity.
Its parent China Poly Group Corporation Limited, a conglomerate under the administration of the State-owned Assets Supervision and Administration Commission of the State Council, is a Forbes 500 company whose business operations cover more than 100 countries and regions around the world.
With a corporate mission to “create new urban life,” Beijing Capital Land, a developer listed in Hong Kong in 2003, is under the administration of the State-owned Assets Supervision and Administration of Beijing. Focusing its business on five major cities — Beijing, Shanghai, Tianjin, Chongqing and Chengdu, BCL is now present in around 20 cities across China and has developments in the pipeline in overseas markets including Australia and France.