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China needs more high-quality Internet dramas

Online video industry growing very rapidly but often video dramas are of poor quality

China's Internet industry has developed rapidly but there is still a need for high-quality Internet dramas, industry officials told a forum in Shanghai today.

By the end of June, there were over 565 million online video users in China, said Luo Jianhui, a senior official at the State Administration of Press, Publication, Radio, Film and Television. 

“The number (of net dramas) is growing every year but not the quality,” said Chen Xuhua, senior vice president of PPTV.

Of the top 200 net dramas broadcast online in recent years, 40 percent of the viewers didn't finish all the episodes, while 10 percent of them gave up after the first three episodes, said PPTV.

Yang Xianghua, senior vice president of iQiyi, the country’s top online video platform, also echoed that China needs more high-quality net dramas that require investment of over 1 million yuan (US$147 million), or even 3 million yuan. They now account for 23 percent of iQiyi’s dramas this year, up from just 10 percent in 2016.

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