Samsung eyes Note 8 to win back share

Zhu Shenshen / SHINE

Samsung aims to regain market share and consumer awareness in China with its new flagship model, Galaxy Note 8, which starts selling on September 29.

During a conference held in Beijing yesterday, Samsung touted security and localized features of the new Note 8. The model sells from 6,988 yuan (US$1,070) for a 64-gigabyte model.

Samsung worked with third-party developer UL to ensure the security of batteries on the Note 8 models. The phone also offers users various methods, including facial, iris and fingerprint identification, for unlocking and payment compared with only facial recognition on Apple’s iPhone X, which will start shipping in November.

Samsung takes China as one of the most important markets globally, with seven research centers, one design center and 37,000 employees to offer Chinese consumers localized services, said D.J. Koh, president of Samsung’s Mobile Communications Business.