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Chinese smartphone brands continue overseas expansion

Oppo leads Asian smartphone market with a 15 percent share, followed by 13 percent for Vivo, and 12 percent for Xiaomi.

Chinese smartphone brands will continue to expand overseas in 2018 because the domestic market has become saturated, according to research firms today.

Both leading and startup brands will have to turn to emerging overseas markets to grow their sales and market share, as Xiaomi has done in India and Transsion in Africa, they said.

By 2017, Oppo led the Asian smartphone market with a 15 percent share, followed by 13 percent for Vivo, 12 percent for Xiaomi, 12 percent for Samsung and 11 percent for Huawei, said research firm Counterpoint.

Chinese brands became major drivers of global smartphone production which hit 1.46 billion units in 2017, an increase of 6.5 percent from a year ago. For 2018, TrendForce forecasts the global smartphone production at around 1.53 billion units, up just 5 percent.


Zhu Shenshen / SHINE

An Oppo poster in a store in Thailand

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