China's first LED cinema screen debuts in Shanghai

China’s first LED (light emitting diode) cinema screen debuted today in Shanghai to draw Chinese movie-goers who spend over 50 billion yuan (US$769 million) annually.

The new LED cinema screen, featuring technologies from Samsung and Harman, is the first of its kind in China. The screen is used in the Wujiaochang outlet of Wanda Cinema, the country’s biggest cinema brand by audienceship. 

Compared with traditional movie screens, the new LED screen using latest technology offers advanced contrast, brightness, and spectrum of color, according to market watchers.

By November last year, the box office receipts in China surpassed 50 billion yuan.