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Oriental Pearl plans to invest more in e-Sport

The Shanghai-listed firm aims to tap China's e-Sport user base of 450 million in the near future, up from 200 million now.

Oriental Pearl plans to increase investment on e-Sport by integrating media channels and game business, including setting up a 130,000-square-meter e-Sport park in Shanghai, the firm said today.

The Shanghai-listed company plans to integrate media and e-Sport business and hold e-Sport events in landmark sites like the Oriental Pearl TV Tower in Pudong. It plans to establish a 130,000 square meter e-Sport park and a 13,000 square meter hall for e-Sport.

Oriental Pearl is pushing the “Fast-Forward Button” on e-Sport as it aims to tap China's e-Sport user base of 450 million in the near future, up from 200 million now, the company said.

China’s e-sport market revenue is expected at 78.6 billion yuan (US$12.5 billion) in 2018, up from 64.7 billion yuan last year, as amid a huge pool of gamers, rising sales of mobile game gadgets and professional tournaments offering big prize money, said researcher China Insights Consultancy.

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