Biz / Tech

Huawei set to overtake Apple in 2019 to be world's No. 2 smartphone vendor

Huawei also unveils new GPU Turbo technology to improve game and video performance by up to 60 percent.

Huawei Technologies will surpass Apple Inc to become the world’s No. 2 smartphone vendor by sales next year amid booming domestic sales and rapidly-growing overseas income, the company said on Wednesday in Beijing.

Huawei expects its sales to reach 200 million units this year bringing the company close to Apple, the world's No. 2 by sales. In 2017, Huawei’s global sales reached 153 million units. Huawei’s market share hit 23 percent in China by 2017, and is set to rise to 30 percent this year and 40 percent in the future, said Yu Chengdong, Huawei’s president of consumer business, at a conference in Beijing on Wednesday.

“We will stand ahead of Apple and consolidate second position next year,” Yu said.

Huawei also benefited from growth in overseas revenue in Spain, Italy and Poland. 

Also yesterday, Huawei debuted a new graphic optimization technology GPU Turbo to improve game and video performance by up to 60 percent, giving a boost to development of AR (augmented reality), VR (virtual reality), and 3D.

The technology is used in the new Honor Play, released today, and priced at 1,999 yuan (US$317). 

Huawei intends to adopt the technology in its current models including Mate 10 and P20 by July.

Zhu Shenshen / SHINE

Huawei releases new graphic optimization technology 

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