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OnePlus sells a million phones in just 22 days

OnePlus, a Chinese smartphone brand focusing on overseas markets, announced Friday they have sold more than one million OnePlus 6 models globally, 22 days since the phone debuted.
Ti Gong

OnePlus' on-site event to attract consumers in Paris of France 

OnePlus, a Chinese smartphone brand focusing on overseas markets, announced Friday they have sold more than one million OnePlus 6 models globally, 22 days since the phone debuted.

OnePlus sells well in regions including India, Britain, Canada and the United States, attracting many young consumers.

Chinese smartphones are boosting global expansion as they seek to overcome declining sales in the domestic market.

“We hope to establish a brand across nationality and culture difference and obtain respect for Chinese brands,” said Chief Executive Liu Zuohu.

The company has long-term cooperation with firms like Qualcomm, Amazon and overseas carriers to promote its brand and products, it said.

OnePlus' revenue totaled 10 billion yuan (US$1.59 billion) in 2017, with over 70 percent coming from overseas markets. The startup boasts a 44 percent market share in the segment for smartphones costing between US$400 and US$600 in the United States. 

It also captures over 50 percent of the Indian market for models priced over US$400.

China’s smartphone sales totaled 91 million units in the first quarter of 2018, down 21 percent year on year, according to researcher Canalys.

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