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E-commerce players post strong growth in 618 sales

Rising number of e-commerce players are embracing offline channels to drive synergies and tap further sales growth. 

Chinese e-commerce players are embracing offline channels after they posted a strong increase in the 618 sales campaign.

JD's on-demand delivery platform JD Daojia said gross merchandise volume added 4 times from a year ago as it connected with nearly 100,000 offline supermarkets and retailers in 40 cities on the Chinese mainland. 

The platform also allowed consumers to place orders for over-the-counter pharmaceuticals and healthcare products through its connection with pharmacies and grocery stores.

JD's online sales from June 1 to June 18 totaled 159.2 billion yuan, and as high as 90 percent of orders fulfilled by JD were delivered within 24 hours. 

US retail giant Walmart, which holds a stake in JD.com, reported sales quadrupled through JD Daojia as online payment and the widespread delivery network ensures that the buyers get their purchases delivered to their doorstep.

Suning Commerce Co said transaction size as of 6pm local time on Monday added 1.2 times from a year ago and the best selling merchandise included smartphones, food and beverage and air conditioners while consumer preference for top brands were Apple, Haier and Midea. 

Suning also said that sales revenue from its new retail formats such as neighborhood stores and convenience stores grew 30 percent.  

Alibaba teamed up with over 70 shopping malls around the country and offered coupons for offline shoppers, and its brick-and-mortar affiliates including InTime, Hema Market and RT Mart supermarkets were also part of the sales campaign. 

Jiang Xiaowei / SHINE

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