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Chinese mobile game firms see steady overseas business expansion in H1

Xinhua
Chinese mobile game makers saw impressive business growth in overseas markets in the first half of this year with steady increases in downloads and user spending.
Xinhua

Chinese mobile game makers saw impressive business growth in overseas markets in the first half of this year with steady increases in downloads and user spending, an industry report showed on Monday.

Revenue for mobile games on the iOS App Store and Google Play in overseas markets reached about US$2.6 billion during this period, up more than 40 percent year on year as more and more domestic mobile game makers begin to venture overseas to woo international players, according to a report released by global app market data provider App Annie.

In comparison, spending on mobile games via the iOS App Store in China only edged up 2 percent in the first six months, the report showed.

Venturing overseas has become a popular choice for Chinese mobile game makers as international markets have more impressive business growth potential, said Zhang Guowei, head of new business of the Greater China region with App Annie.

Chinese mobile games makers saw most of their game downloads made by players in emerging countries such as Indonesia and Brazil while players in mature markets like Japan and Germany were major revenue contributors, the report showed.

The United States topped other countries in downloads of Chinese mobile games as well as revenue contribution.

India saw the quickest download growth at 89 percent year on year among the top 10 markets by downloads of Chinese mobile games, while the Republic of Korea registered the fastest revenue growth for Chinese mobile game distributors among the top 10 markets by consumer spending of Chinese mobile games.

A total of 234 Chinese mobile games saw their all-time income from overseas markets exceed US$1 million in H1, up from 215 in H2 2017, the report showed.

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