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360 smartphone sales expected to grow despite industry sales decrease

A new model with "bank-level security" model has been released on the smartphone market, and 360 promise more innovation.

360 Technology said its smartphone sales will still “grow” this year, despite decreased sales in the domestic market, Shanghai Daily learned today.

It has launched a new flagship model, the N7 Pro, featuring quad-camera, artificial intelligence and "bank-level" security. As a relatively new player in the smartphone industry, 360 is also the country’s biggest online security firm.

In 2018, sales of 360 smartphones are expected to grow 10 to 20 percent from last year's 5 million units, Li Kaixin, president of 360’s mobile business said.

Comparatively, China's smartphone market saw 105 million units sold during the second quarter, a 5.9 percent year-over-year decline, researcher IDC said.

“We will become the leader of the second-tier players (besides top vendors Huawei, Oppo, Vivo and Xiaomi) and wait for further opportunities,” Li promised.

It also offers a new model N7 Pro, with quad-camera and AI-featured system optimization, thanks to a new Qualcomm processor and 360’s experience cleansing unnecessary processes. 

A unique feature in security is “multiple safety methods” covering facial recognition and a made-to-order security chip offered by Gouxin Micro.

The chip’s security level is similar to “bank level," 360 claimed.

ti gong / Ti Gong

Zhou Hongyi (right), 360's chairman, posing with a new smartphone model.


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