Online literature firms eye 'Her Economy' to target female readers

China’s 400 million online literature readers in June nearly accounted for half of the country’s total Internet population for the first time, said Shanghai-based China Literature, the country’s No. 1 online literature platform.

Wu Wenhui, CEO of China Literature, citing figures from researcher CNNIC (China Internet Network Information Center), said China’s Internet population totaled 802 million by June.

Online literature publishing sites have also identified the “Her Economy” to target female readers.

China Literature yesterday launched an independent brand Hong Xiu to target them as the platform said 56 percent of its paid subscribers are females.

The brand will help the firm to offer more “diversified and targeted” services, Wu said.

Shenzhen-listed iReader, which offers e-book and e-reader devices, has received 2 million clicks for the complete works of female author San Mao since July.