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Augmented reality shines in local art show, as well as daily life

An AR-featured art show, which has already attracted the likes of Apple's CEO Tim Cook, will open in Shanghai this weekend.
Zhu Shenshen / SHINE

Visitors try AR features during the photography show.

An AR-featured art show, which has already attracted the likes of Apple’s CEO Tim Cook, will open in Shanghai this weekend, representing the popularity and huge potential of augmented reality technology.

The global mobile AR market size will grow 77 percent annually on average until 2021, making it one of the fastest growing sectors in AR. 

More smartphone models support the new technology, including Apple and Google, which helps users integrate pop-up virtual effects with real environments, industry officials and researchers said.

Currently, most Apple smartphones after the iPhone 6 have AR features. Meanwhile, about 175 million Android smartphones by Xiaomi, Huawei, Samsung and Vivo are supported by ARCore by Google. 

Firms like online retailer JD have developed special AR applications to allow users to display virtual online products at home.

During the MJU:T Force Photography Art Exhibition, visitors are able to scan pictures to view 20-second video clips related to photography using AR technology.

The show, being held at the Modern Art Museum Shanghai in the Pudong New Area, will officially open on Saturday. Cook visited the show early this week during his stay in Shanghai, highlighting Apple’s support of AR development.


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