E-commerce firm signs 5b yuan deal in CIIE

E-commerce firm Aomaijia signs deals valued 5 billion yuan (US$722 million) with global brands including JAYJUN Cosmetic, LaCabine and SVR during a China International Import Export event, showing huge market potential of cross-border business in China. 

The Guangdong-based Aomaijia signs deals with the brands including Jayjun, LaCabine, SVR, Vivlas and Bay of Plenty (New Zealand) with total value of 5 billion yuan. Through the CIIE platform, Aomaijia wants to offer domestic consumers, including middle-class ones, high-quality and various import goods, Liu Liping, Aomaijia’s president, said in a statement.

In 2019, China’s cross-border e-commerce trade volume will continue jumping to about 620.3 billion yuan, according to Analysys, a Beijing-based research firm.

With consumption upgrade wave, Chinese consumers demands high quality and customized products including import goods, analysts said.

Aomaijia, which now offers 100,000 kinds of goods from 3,000 brands, will use Internet and big data technologies to better serve Chinese consumers, the company said.