Vivo targets high-end with new dual display NEX model
Vivo launched first artificial intelligence-featured, dual-display flagship phone in Shanghai yesterday, featuring improved selfie and gaming features.
The new Vivo NEX Dual-Display Edition, the first dual screen model from one of the top five global brands, represents the Chinese brand’s ambition to expand in high-end consumer markets.
NEX, as Vivo's premium model, “unleashes our imagination towards the future of development of smartphones.” The dual display improves user experience, from selfie photography to gaming, reading and social media.
The new phone also features an AI assistant, triple camera system, under-display fingerprint, 10 gigabyte-memory and a 6.4-inch main screen. It will be available in China with prices starting at 4,498 yuan (US$652) since December 29, targeting high-end consumers pursue unique experience and fashion design.
With the challenge from Chinese brands such as Huawei and Vivo, Samsung and Apple saw their share of the global smartphone market slip below 50 percent in September from 52.3 percent in September of 2017 and 56.5 percent in 2016, according to research firm Newzoo.
Chinese brands including Oppo, Huawei, Xiaomi and Vivo are "slowly but surely increasing their market share," Newzoo said.
To improve brand awareness, Vivo has established a partnership with NBA China and sponsored various music and art events.