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Chinese smartphone sales dive 10.5 % in 2018

A slowing economy, issues with product placement and falling budgets for consumers weighed on the sector.

Chinese smartphone sales dropped more than 10 percent year on year in 2018, due to economic pressures, longer replacement cycles and shrinking consumer budgets.

Top vendors in the domestic market were Huawei with 26.4 percent of the market, Oppo with 19.8 percent, Vivo with 19.1 percent, Xiaomi with 13.1 percent and Apple with 9.1 percent, according to the International Data Corp or IDC latest report.

In 2018, Chinese smartphone sales were 397.7 million units, 10.5 percent down from a year earlier, IDC said.

As one of the top five vendors in the Chinese market, Apple continued to decline as its expensive unit prices became increasingly out of line with the tough local market.

Last year also saw Huawei overtake Apple as the world's No. 2 smartphone company.

Xiaomi took a “significant fall” in the domestic market due to problems with its product range, and internal restructuring.

China is in a leading position globally for the roll-out of the next generation 5G mobile technology, but IDC stressed 5G will have only a small share of the market this year.

In the saturated domestic smartphone market, winning over existing users will be the most important task for smartphone vendors, analysts said.

“The Chinese smartphone market still looks far from optimistic in 2019,” said Xi Wang, IDC China Senior Market Analyst.

Xiaomi, which released its new Mi 9 on Wednesday in Beijing, has also emphasized its strategy focusing on artificial intelligence and smart homes.

This includes its Xiaoai speaker, an AI competitor to Amazon.com's Echo. Nine million Xiaoai units were sold globally last year.


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