Chinese women more independent, mentally and economically
A visitor at the Meitu's exhibition in Jingan District of Shanghai.
Female Chinese consumers are willing to spend more on daily lifestyle and career development, several industry reports said on International Women's Day Friday.
More than 70 percent of female Chinese consumers had cross-border shopping experience by 2018, covering cosmetics, health care, kitchen devices, sports gear, smart electronics and various other categories. More than 50 percent of female consumers spend for “personal demand and development,” according to a survey by Amazon and Data100.
Amazon China offers 12 million fashion products from the United States, Japan, Germany and other regions. They can be directly shipped to Chinese consumers using local languages and payment systems.
In China, about 23 percent of wives have more income than their husbands. And more than 50 percent of wives directly control the whole family’s income, according to a survey by Rong360 covering 11,556 families.
That means Chinese women have more say on spending and wealth management in their families today, according to Rong360, an online finance platform.
More than 58 percent of tourists in China are women, and they are often making decisions when it comes to destinations and hotel choices, said Tuniu, an online travel agency.
More than 80 percent of Chinese women are willing to take 30 minutes to two hours every day to read and learn, according to a separate report by Amazon, the developer of Kindle.
Digital reading is a popular method for women to learn new things, said the company.
