China's wearable device sales booming

China’s wearable device sales grew 30 percent year on year in the fourth quarter, with booming demand for products targeting the youth market and wireless headphones, US analyst International Data Corp said on Monday.

Sales grew to 22.7 million units, up 30.4 percent year on year with Xiaomi, Huawei and Apple leading the market, offering products ranging from fitness tracking wristbands to wireless headphones, smart watches and beyond.

In China, smart wristbands and watches designed for people aged up to about 18 grew rapidly in 2018. They often feature functions covering education and security.

Headphones with wireless and smart functions are in strong demand. In 2018, headphone sales reached 16.1 million units, 146.3 percent growth year on year, IDC said.

Popular products include Apple’s new headsets and Xiaomi’s wristband, which boasts new features such as payment for public transport.

By 2023, China’s wearable market sales are expected to reach 120 million units, 70 percent higher than 2018.