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Smartphone vendors speed up new releases

Rich Zhu
Smartphone firms are going online to unveil new models on the Chinese market with the epidemic forcing some of them to woo buyers with the latest features. 
Rich Zhu

Smartphone vendors are rushing to release new models with the latest features.

Samsung, Vivo, Oppo and Xiaomi are launching new models through online broadcasting conferences. Despite the epidemic, no smartphone vendors want to give up the lucrative domestic market. Some even have overseas expansion plans, industry insiders said.

Samsung, the world’s No. 1 smartphone vendor, kicked off new flagship and foldable models. 

With a 108-mega-pixel camera and super high definition video features, Samsung said the S20 models has “the most powerful photography function in history.” The models also feature a curved screen, optimized charging and cloud service, which is offered by Tencent in China. The S20 models, which costs between 6,999 yuan (US$1,000) and 11,119 yuan, will start sales in China next month. 

Samsung also launched a foldable model Galaxy Z Flip, a wireless headset and a notebook in China.

Smartphone vendors speed up new releases
Ti Gong

Vivo launched iQOO 3 during an online broadcasting conference, with feedback from netizens. 

Vivo launched iQOO 3 models with a starting price of 3,598 yuan. As a new affordable 5G model, it features optimized 5G connection, Snapdragon 865 processor and fast charging technology, which can charge 50 percent battery capacity within 15 minutes.

Feng Yufei, iQOO’s president, said the model is the No.7 brand in the domestic market.

In 2019, China’s smartphone sales dropped 4.7 percent to 374 million units. The COVID-19 outbreak added to further woes year, forcing vendors to rethink new innovative products, analysts said.

Besides the domestic market, iQOO will start overseas expansion this year, initially in India, Feng said.


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