Biz / Tech

City to announce support for game exports

Zhu Shenshen
A project to boost overseas sales which will cover copyright, research, talent, trade and marketing will be released during Wednesday's International Game Business Conference.
Zhu Shenshen

Shanghai’s game industry is on the fast track, with revenue jumping 12.3 percent to hit 80.2 billion yuan (US$11.5 billion) last year, accounting for 34.7 percent of the national level, and exports reaching 13.4 billion yuan.

Shanghai is to launch a project called “Qian Fan” or “Sailing Abroad Initiative” to boost exports with support covering copyright, research, talent, trade and marketing.

The project will be released during the International Game Business Conference on Wednesday, a prelude to the ChinaJoy event.

Top firms with overseas income, including FunPlus, Lilith, Tencent and NetEase, will attend the conference. 

ChinaJoy, the China Digital Entertainment Expo and Conference, is Asia’s biggest game fair. It will be held in the city from Friday to Monday.  

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