Biz / Tech

Electronics firms have high eSports hopes

Zhu Shenshen
Electronics firms Hisense and Oppo announced new eSports strategies ahead of the opening of the 2020 League of Legends World Championship to tap into the lucrative market.
Zhu Shenshen

Chinese electronics firms have high hopes of eSports opportunities covering display, graphic and mobile communications in a market valued at up to US$400 million in China, Shanghai Daily learned on Friday.

Firms including home appliances giant Hisense and smartphone vendor Oppo announced new eSports strategies this week, ahead of the opening of the 2020 League of Legends World Championship (S10) in Shanghai.

Qingdao-based Hisense launched its first eSports monitor in Shanghai. The Hard Pro monitors feature a curved screen and an ultra high definition display.

China is the world’s biggest monitor market with 29 million units sold last year. The curved screen monitors sector, fueled by game and eSports demand, is seeing annual sales growth of up to 24 percent, according to figures from Hisense and researcher TrendForce. 

Smartphone brand Oppo announced a strategic partnership with S10, with S10 limited edition products and eSports themed music and videos. Oppo will launch an S10-themed smartphone Find X2 and watch to promote eSports culture, the company said.

Global eSports industry revenue this year is expected to hit US$1.1 billion, a 15.7 percent growth year on year. China’s market is expected to contribute 35 percent to generate revenue of US$385 million.

Electronics firms have high eSports hopes
Zhu Shenshen / SHINE

A professional player tests Hisense's curved monitor in Shanghai. 

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