Biz / Tech

Tech giants urged to allow competitors' links on sites and apps

Ding Yining
Top digital and IT companies are being urged by the Ministry of Industry and Information Technology (MIIT) to unblock web links on their sites to sites from competitors.
Ding Yining
Tech giants urged to allow competitors' links on sites and apps

Top digital and IT companies, including Alibaba, Tencent, ByteDance, Baidu and Huawei, are being urged by the Ministry of Industry and Information Technology (MIIT) to unblock web links from competitors as part of broader efforts to regulate digital economies and restore market order.

This measure to ensure access to third-party websites is a basic requirement of Internet development, MIIT spokesperson and head of MIIT's Information and Communications Management Bureau Zhao Zhiguo told a press briefing on Monday.

The initiative to rectify "malicious blocking of web links and interference with the operation of other companies' products and services" is the focus of a six-month special campaign to regulate cyberspace, according to the MIIT's press briefing.

Major tech firms, including Alibaba Group, Tencent Holdings, and Huawei Technologies, have been creating barriers blocking users from sending external service providers' links in order to solidify their market foothold and maintain a dominant position.

WeChat blocks users from sharing product links from Taobao due to the long-term rivalry between Alibaba and Tencent.

ByteDance's short video platform Douyin filed a lawsuit against Tencent earlier this year and accused the latter of blocking users from sharing content from Douyin on its social networking platforms WeChat and QQ. Tencent countered by calling ByteDance's move "malicious framing."

The digital ecosystem should be improved to enhance data resource management and to build up an open and non-discriminatory digital business environment, according to Zhao.

"We hope digital firms fully implement the measures to resolve these issues, and we'll carry out spot checks and technical scrutiny to push forward an open and safe development space for cyberspace," he added.

It didn't specify the deadline for the rectification measures but said it would resort to other administrative action for those who fail to address the issue.

Alibaba and Tencent are reportedly considering opening up their services to allow Tencent's WeChat Pay to be used at Alibaba's Taobao and Tmall e-commerce marketplaces.

Industry watchers suggest the move could allow digital firms to focus on their core businesses and improve the market environment as a whole.

Yingke Law Firm's laywer Ding Mengdan commented that the new move fits a broader stance from the regulatory authorities to restore market rules and ensure an orderly competitive environment.

Instant messaging service providers should also enhance technology capabilities to detect spam and illegal links, she noted.

Senior partner Li Min at Hansheng Law Offices also noted that this could benefit established e-commerce sites, helping them expand their user bases by leveraging social networks, and it could also allow emerging e-commerce platforms to grow their influence more quickly.

He predicts that this will not add excessive compliance pressure for tech giants such as Alibaba, Tencent and ByteDance.

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