Twitter sacks half of staff as Musk launches overhaul

AFP

Twitter sacked half of its 7,500-strong staff on Friday as new owner Elon Musk launched his major overhaul of the troubled company just a week after his blockbuster takeover.

An internal document seen by AFP said "roughly 50 percent" of employees were impacted and would be denied access to company computers and e-mail on an immediate basis.

Workers around the world were shown the door and took to Twitter to vent their frustration or disbelief and say goodbye to one of Silicon Valley's most iconic companies.

"Woke up to the news that my time working at Twitter has come to an end. I am heartbroken. I am in denial," said Michele Austin, Twitter's director of public policy for the United States and Canada.

"Regarding Twitter's reduction in force, unfortunately there is no choice when the company is losing over $4M/day," Musk tweeted on Friday evening in his first comment on the subject, 24 hours after the company's initial e-mail notifying employees of forthcoming layoffs.

Ahead of the layoffs, Twitter closed access to its offices worldwide, asking employees to stay at home to await news of their fate through an e-mail.

"It's a pretty inhumane way to treat people. It seems like a mercenary effort, they're trying to save money at all cost," said one dismissed employee who spoke on the condition of anonymity.

The cull is part of Musk's push to find ways to pay for the mammoth US$44 billion deal for which he took on billions of dollars in debt and sold US$15.5 billion worth of shares in Tesla, his electric car company.

Company sources said that Musk's teams were imposing a furious pace on the remaining employees, bringing in Tesla developers to oversee the work of "Tweeps," the inhouse name for Twitter workers.

Musk, the Tesla and SpaceX chief, is said to owe US$1 billion in annual interest alone to pay for a deal he tried to wiggle out from almost as soon as he made it in April.

Musk has been scrambling to find new ways for Twitter to make money after his mammoth buyout, including an idea to charge users US$8 a month for verified accounts.

The moves would help overcome the potential loss of advertisers, Twitter's main source of revenue, with many of the world's top brands putting their ad buys on hold, spooked by Musk's well-known disdain for content controls.

'Messed up!'

The mercurial tycoon on Friday complained on Twitter of a "massive drop in revenue" that he blamed on "activist groups" that were pressuring advertisers.

"We did everything we could to appease the activists. Extremely messed up! They're trying to destroy free speech in America," he added.

This appeared to refer to Musk's recent meeting with civil rights groups in which he heard concerns that Twitter would open the floodgates to hate speech a week before midterm election in the United States.

In an effort to soothe nerves, Musk had vowed that Twitter will not become a "free-for-all hellscape," but since taking over the company he also has shared a tweet relaying a conspiracy theory about an assault on the husband of US House Speaker Nancy Pelosi.

"We are witnessing the real time destruction of one of the world's most powerful communication systems. Elon Musk is an erratic billionaire who is dangerously unqualified to run this platform," said Nicole Gill, Executive Director of Accountable Tech.

She was part of a coalition of 60 rights groups calling on Friday for a boycott by advertisers of the Musk-owned platform.