Premier electronic music festival to drop beats on Shanghai
Electric Daisy Carnival, one of the biggest electronic music festivals in the world, has confirmed to drop some beats on Shanghai in April.
EDC has built up a reputation for big-name DJs, exhilarating rides, glamorous stages and huge installations in its 20-year existence.
“We have been to many cities in the world. It will look incredible (in Shanghai), just like all other EDCs, with three stages, hundreds of performers and carnival rides,” said Matt Teper, senior director of event development. “We also want to bring Chinese culture into EDC. Some elements are only here at EDC China.”
Electronic music has become increasingly popular in East Asia, and the trend has also merged in China, especially with the younger crowds born after 1990. Many well-established Chinese music festivals have recently incorporated electro music stages or sections, while many international rave events are in talks about coming to China.
“It’s quite fortunate for Chinese fans of electronic music to experience world-class festivals like EDC at the very beginning, just as the trend starts to get more popular,” said Scarlett Li, vice president of CMC Holdings, EDC’s partner in China. “It’s very different to the Chinese rock or folk music festivals.”
CMC is also the festival’s major investor in China, and Li said she is confident the festival will make profits in China.
“I have confidence in the Chinese electro music fans, in terms of the numbers and their tastes,” she said. “We have the patience to bring in the best music and performances, and we are confident it will eventually make profits.”
The carnival, which had been previously held in the US, the UK, Mexico, India and Brazil, is also expected to help promote local Chinese DJs and producers. In addition to the festival, a Chinese theme song audition and a DJ contest will be held.
“We have many good Chinese DJs and music producers, who are quite low-profile, possibly because they lack enough platforms, stages or opportunities to show their real talents,” said DJ L, who became the first Chinese DJ to be elected in DJ Mag’s top 100 DJ poll last year. “I hope more DJs and producers can take advantage of this great opportunity and be recognized, not only at home, but also with the potential to perform abroad.”
Sydney-based DJ Alison Wonderland is set to burn the decks with admirable support from Bear Grillz, Curtis, Marshmello, Martin Garrix and Deadmau5 in Shanghai.
Tickets go on sale at noon on February 5 for the event to be held on April 29-30. A two-day pass is priced at 880 yuan (US$140).