New studios a boost to China film industry
An international film and TV center for the Yangtze River Delta region is under construction in Shanghai.
The eye-catching project, constructed to be one of the primary industry entities of the Shanghai High-Tech Film and Television City in Songjiang District, covers 173 square meters and is a collaboration between the Huace Group and Shanghai government.
The aim of the project is to provide another boost to China’s already burgeoning movie industry.
The center will be built in three phases. Construction for the first phase of the project will be completed by the end of next year, and it is scheduled to be in operation by 2022.
The center is expected to attract more than 100 entertainment projects every year, covering film, TV, advertising and digital productions. Around 200 to 300 film and TV enterprises will take up residence at the complex and more than 2,000 film and TV industry professionals will be trained at the base every year.
The center will serve as the significant venue or sub-venue for important film and TV galas, such as the Shanghai International Film and TV Festival, and the Flying Apsaras Award.
The Shanghai High-Tech Film and Television City intends to strengthen strategic cooperation among major film and TV production bases in the Yangtze River Delta. An industry network of culture, science and technology, entertainment and tourism will spring up and take shape following its operations.
Songjiang District Administration of Culture and Tourism revealed they will provide high-quality services for companies residing in the center while outstanding projects, productions and companies will receive rewards, aid and funding from the film and TV industries.
The Huace Group has produced several popular films and TV series over the past few years, including “The Assassin,” “Love O2O” and “Go Go Squid!”
Some of its productions have been broadcast overseas to critical acclaim from its global audience.
Kyle Xi, project manager of the center, said that the base will help Chinese cinema to improve its professionalization and industrialization.
“We are delighted to see the accumulation of technology, expertise, resources and experience, through many new innovative film and TV programs,” Xi said. “Professionals will have boundless opportunities to create and innovate.”
The center is to construct high-tech studios with multiple functions for blockbuster movies needing spectacular visuals and effects. The studios will also provide one-stop services for the standardized filmmaking process, and both domestic produces and international co-productions will be made.
Big data technology will be introduced to the center to follow and analyze the performance of the latest film and TV. Besides, it will give technical support to the creation of more high-quality imagery and content in a clear and accurate way.
The Yangtze River Delta region is known for its abundant resources of production and technology, and a more effective cooperative mechanism will be formed at the center for film crews from home and abroad.
“Film and TV are a very important part of the culture industry,” Xi said. “We hope that the center will set a new model for government-enterprise cooperation and regional coordination in the film and TV industries.”