Creating a design narrative of comfort and complexity

Ray Chuang is vice president and design director of CCD (Cheng Chung Design).
Ti Gong

Ray Chuang

Who is he? 

Ray Chuang is vice president and design director of CCD (Cheng Chung Design).

Please share with us about your works, and the one you are most proud of ?

My works are mostly in the hospitality design industry, which includes projects internationally. As a designer, there is no perfect project in my mind. I learned from experience and improved my works on projects day-by-day, and there is always a project that I am proud of in different stages.I have a very unique project in Songjiang District, Shanghai now. It’s the Shimao Wonderland Intercontinental Hotel. 

The hotel is designed to be built on the site of an abandoned quarry and, notably, features some rooms underwater. The abandoned quarry will be partially filled with water to create an artificial lake.The hotel, which is expected to open in May, is designed in an “S” shape utilizing a convex to concave form. It also has a separate structure for the lobby that is made to replicate a flying saucer. A vertical atrium made of glass will run from the bottom of the hotel to the ground level, above the hotel, disguised as a “waterfall.”

Are you currently involved in any project?

I have also worked on W Hotel Changsha, which is my fifth W Hotel design project. St. Regis Guiyang, Luxury Collection Xiamen, Canopy Chengdu, which is the new lifestyle hotel brand from Hilton and the first Canopy in China. There are some projects scheduled to open in 2018, so I am very excited about them!

What’s your design style?

I don’t have fixed design style. I always feel that a designer should be flexible to all projects, all clients, all users’ need. Personally, I like contemporary design mixed with local touch up. I believe in this method, the contemporary design will have some local influence and showing uniqueness of the design details.

Where are you most creative?

I like to create a narrative for each project. This narrative will give projects difference. I will get design elements, colors, texture and patterns from the narrative, I believe this makes every project different. It also gives me confidence to answer questions people ask, like, “Why do you choose blue for this project?” I will be able to tell people because blue is a key color from our narrative. I will not say “because I like blue,” or because “blue is this year’s trend,” something like that.

Another important thing I like to focus on is floor plans. I look at floor plans very carefully and imagine guests’ experience from the traffic flow. I imagine the pictures guests will see, imagine the action that guests will do and imagine the inconvenience that guests will have.

What does your home mean to you?

My home means comfortable, convenient, organized to me, because I designed it the way I need and like and this is very important!

What do you collect?

I collected metro cards when I was in New York for 11 years. After I relocated to China, I start collecting boarding passes from my travels.

Where would you like to go most in Shanghai?

I like to walk along the Bund because of history. It is a big contrast comparing to Lujiazui in Pudong New Area.

What will be the next big trend?

I think interior design trend is related to fashion design trend. I always observing the fashion design trend and get inspired from that.

Ti Gong

A computer rendering of Shimao Wonderland InterContinental Hotel


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