The latest fashion industry news from Shanghai
Italian Jewellery
Italian jewellery manufacturers will participate in the CIIE.
Fifteen of Italy’s top jewellery manufacturers will shine at the second China International Import Expo (CIIE), as part of the “Extraordinary Italian Jewellery Pavilion."
Known for expert goldsmith skills and outstanding design standards, well-known brands such as Giorgio Visconti, CameoItaliano, Fratelli Bovo and Stella Milano will be showing off their most exquisite pieces.
“Italy will be upgraded as a Guest Country of Honor to attend the CIIE. The ICE (Italian Trade Commission) will fully support Italian enterprises to expand business in China, as jewellery exports are a pillar industry in Italy. It is a historical opportunity,” said Valentina Petroli, trade commissioner of ICE Shanghai.
Federorafi (the National Gold Jewellery Manufacturers Association of Italy) recently signed a strategic cooperation framework agreement with Vetiver, a Chinese jewellery brand, with the aim of helping more small and medium Italian jewellery manufacturers develop the Chinese market and find the right partners.
LYCRA's latest innovations are on display at Intertextile Shanghai.
LYCRA
The LYCRA Company exhibited its latest innovations — FitSense technology, MyFit fiber and EcoMade fiber — at Intertextile Shanghai last week. The three new products were showcased for the first time.
The FitSense technology is a patented water-based dispersion that features the same molecule as LYCRA fiber, but in liquid form. This revolutionary innovation is screen printed onto fabric containing LYCRA fiber to provide lightweight, targeted support across a range of garment types.
MyFit fiber is a patent-pending fiber technology engineered with a new polymer designed to deliver improved comfort and fit. The result is greater shape tolerance and a customized fit experience.
As part of its long-term commitment to sustainability and focus on the company’s Planet Agenda platform, LYCRA Company also unveiled the LYCRA EcoMade fiber at Intertextile. This is the company’s first branded spandex/elastane product made with pre-consumer recycled materials.
“Our legacy of innovation stretches back to 1958 and the invention of LYCRA fiber, the original spandex/elastane fiber,” said Julien Born, president of apparel at LYCRA Company. “Today we are building on that legacy as we continue to invest in new product development and innovation. Our goal is to develop breakthrough solutions, like the ones we are showcasing at Intertextile, which add tangible value to our customers' products.”
Onitsuka Tiger X STAFFONLY
Onitsuka Tiger
Onitsuka Tiger recently launched a new collection to celebrate its 70th anniversary. Established in 1949, the fashion brand designs classic athletic shoes and accessories with a unique, retro style.
The latest collection is a special collaboration with Zhou Shimo and Une Yea, designers of STAFFONLY, a contemporary menswear brand established in London.
Zhou updates the "Serrano" sneaker which is inspired by classic track and field spike shoes developed in the 1970s.
A new track top features oversize silhouette and three-dimensional cut with orange and blue lines on the white base, while buckles on the front are inspired by traditional Chinese robes.
For the track pants, the same orange and blue lines run down the side and the drawstring at the waist echoes with the shoelace, creating a unified and clean look.
The collection is now available in its brick-and-mortar stores and online shops.
