Have fun in the newly opened stores
Les Merveilleuses Laduree opens Shanghai store
Les Merveilleuses Laduree, a cosmetic brand from French patisserie Laduree and Japanese cosmetic company Albion, has opened a store at Raffles City Shanghai. It’s the brand’s first offline store on the Chinese mainland, 10 months after they launched a store on Tmall.
Inside the store there’s a mirror utilizing augmented-reality technology so consumers can apply virtual makeup and try out a range of looks.
A 3D motion-sensing interactive technology claw machine is also featured where customers can control a robotic arm to pick up a prize.
Elizabeth Arden’s pop-up store
American cosmetics brand Elizabeth Arden launched a pop-up store at Shanghai New World Daimaru Department Store last week. The pop-up store features a Capsules Serum workshop and guests are able to try the company’s products and learn about the technology behind them.
Visitors can take photos in pink and golden capsule balloons and experience innovative beauty products.
Chinese actress Chang Chun-ning was at the pop-up store last weekend to share her beauty tips and meet fans.
There are a number of interactive devices in the pop-up store, the most popular being a pink vending machine offering mini gift boxes of capsules. Customers can get free gift boxes at a scheduled time, once or twice a day.