Shiseido Professional reconstructs damaged hair

Li Fei
New range said to offer a fortified and silky smooth result with self-moisturising technology encouraging the scalp to generate moisture on its own and daily shielding technology.
Li Fei
Shiseido Professional reconstructs damaged hair
Ti Gong

An item from Shiseido Professional's new SUBLIMIC product range.

Shiseido Professional, a Japanese multinational personal care company, has launched a new hair care range designed to care for Asian hair that has been damaged by pollution.

The SUBLIMIC product range reconstructs hair from the core, for a fortified and silky smooth result. Self-moisturising technology encourages the scalp to generate moisture on its own. And daily shielding technology protects the hair and scalp from external stressors.

Shiseido has also enhanced the user experience with what they call uplifting aroma. These are scents that have been tried and tested in clinical studies to make people smile and feel positive, so customers are also taking care of their mental health when treating their hair correctly.

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