'Hupu Fashion Street' exhibition for NBA fans
Shanghai Shimao International Plaza and the sports news platform Hupu unveiled an NBA exhibition titled “Hupu Fashion Street” at the Nanjing Road Pedestrian Mall.
The exhibition, which runs till November 5, includes a limited NBA museum, a pop-up outdoor basketball court “Chaolian factory” and a pop-up JRs store located in Shimao International Plaza. In the NBA museum, there are a number of global limited edition Nike shoes, signed jerseys by the NBA stars and collectible jerseys honoring Kobe Bryant are also on display. Located at the atrium of Shimao International Plaza, the pop-up JRs store co-launched a variety of fashion clothing and accessories with a series of brands and designers.
Meanwhile, visitors can take part in a street basketball game at the pop-up basketball court for free. They just need to make a reservation on the WeChat platform of Shimao International Plaza. A “3v3” basketball performance will be on show every weekend by professional basketball players.