Trademark first for city administration

The Shanghai Trademark Examination Cooperation Center in Xuhui District on Wednesday approved the "WIPO PATENTSCOPE" trademark.
Hu Min

The Shanghai Trademark Examination Cooperation Center in Xuhui District has approved the "WIPO PATENTSCOPE" trademark. 

The Shanghai Trademark Examination Cooperation Center in Xuhui District approved the "WIPO PATENTSCOPE" trademark on Wednesday. It is the first trademark containing the abbreviation of the World Intellectual Property Organization applied by the organization to be registered in China.

The organization applied for the registration to protect its trademark in China, said Lin Haihan, director of the trademark department at the Shanghai Administration for Industry and Commerce.

Shanghai is the only city in China that can conduct Madrid International Trademark Registration, a system which receives international trademark registration applications. It features simple procedures and low registration fees.

As of the end of March, the center, established in September last year, had handled 4,617 applications for domestic trademark registration and nine Madrid International Trademark Registration applications.

Shanghai is creating a better registration environment and enhancing protection of trademarks to attract more international enterprises and organizations, said Chen Xuejun, the administration's director.

By the end of last year, every 10,000 market entities in Shanghai owned an average of 3,751 valid trademarks, No. 2 in China.

Last year, the administration conducted a number of campaigns to protect time-honored brands. It also busted 859 cases involving overseas trademark infringements with brands such as Disney, Apple, LV, Chanel and Burberry involved, accounting for 69.5 percent of all trademark infringement cases. Among the products, clothing, luggage and bags and home appliances were the majority.



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