Qingpu District releases plan for promoting 'four brands' of Shanghai

Qingpu District has outlined its role in the big picture of promoting the "four brands" of Shanghai, as well as the development of the integration of Yangtze River Delta.

Suburban Qingpu District will use the opportunity of hosting the China International Import Expo to further promote the impact of the district’s services, manufacturing, shopping and culture.

The district has mapped out a blueprint with 21 measures to achieve their goals by 2020.

According to the plan, the district is aiming to establish one or more industrial zones with "local character and global impact," and 60 percent of Qingpu’s GDP will come from service industries by 2020.

“We will promote the tourism economy alongside Metro Line 17,” said Han Shunfang, a deputy district head. The increase in tourism will help other sectors, too. “Total retail sales will reach 65 billion yuan (US$10 billion).”

Qingpu is the only district in Shanghai which borders on both Jiangsu and Zhejiang provinces. The district will further cooperate with the two provinces to boost the integrative development of the Yangtze River Delta, said Yu Xufeng, another deputy district head.

The construction to complete five dead-end roads at Shanghai's borders in Qingpu has already begun, and the district is working with Jiangsu and Zhejiang to sort out plans for another 21 at the provincial borders.

The district also aims to join hands with Jiangsu to complete the 60-kilometer lakefront stretch. While the part in Jiangsu has almost been completed, there are still two points in Qingpu blocking the stretch from being completed.

On top of that, Qingpu will collaborate with neighboring cities to make Dianshan Lake the first cross-provincial national class resort area.


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