Where is China's MICE industry headed?

A conference is being hosted by the Shanghai Administration of Culture and Tourism and tourism authorities from another eight key MICE destinations including Beijing.

The 2019 China Conference and Business Travel Fair kicked off at the Shanghai International Convention Center in the Pudong New Area on Tuesday, gathering about 600 participants from home and abroad to brainstorm the development of China's meetings, incentives, conferences and exhibitions industry. 

The two-day event is hosted by the Shanghai Administration of Culture and Tourism and tourism authorities from another eight key MICE destinations such as Beijing, Hainan and Shaanxi.

Government officials, representatives from travel agencies, hotels, and airlines and MICE industry executives and experts from the International Congress and Convention Association are looking at issues such as the challenges facing China's MICE industry, its digital transformation, destination marketing, and the relationship between large exhibition activities and a city's major industries.

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