Second batch of 16 firms gains 'Shanghai brand' certificate

The winners of the "Shanghai brand" plaque, apart from being leading brands, meet standards like self-innovation, excellent quality, refined management and social responsibility.

Sixteen enterprises were honored with the "Shanghai brand" certificate on Wednesday in a further push by the city to create a cluster of internationally competitive brands.

The certificate is classified into four categories: Shanghai services, Shanghai manufacturing, Shanghai shopping and Shanghai culture.

Among the enterprises which got the certificates on Wednesday were Shanghai Shentong Metro Group, Jiangnan Shipyard, Shanghai Baoye Group and Lei Yun Shang, a time-honored TCM company known for gaofang, Chinese herbal pastes meant to sustain health. 

The winners of the "Shanghai brand" plaque, apart from being leading brands in their respective fields, meet standards like self-innovation, excellent quality, refined management and social responsibility, the Shanghai Administration for Market Regulation said. 

The administration has released 69 group standards related to the "Shanghai brand" certification — 46 regarding products and 23 for services. 

Fifty-three enterprises became the first batch to be certified "Shanghai brand" in June last year.  

The enterprises come from various industries, including Zhenhua Heavy Industries Co Ltd, Shanghai Construction Group and Shanghai No. 1 National Musical Instruments Factory.

Enterprises apply for the certification to the Shanghai Brand International Certification Alliance, which conducts an assessment based on certain prerequisites. Certification agencies conduct tests and field inspections and firms that pass the evaluation are granted the certification.

The alliance currently has 22 members, which are domestic and overseas certification agencies. 

The administration said it will establish an exiting system and a certification monitoring system for the "Shanghai brand" and enhance the protection of "Shanghai brand" intellectual property rights.

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