Contest seeks creative digital-art designs based on reality

A digital-art design competition was launched by College Digital Arts Professional Committee at the second annual conference of the China Fashion Talent Development Alliance.

The 2020 DT&D Award is a competition for original designs based on digital arts and applied in reality.

The contest is intended to identify artistic works and application-oriented talent in the new era of digitized creation.

The event calls for fresh works that originate from the real world and can be applied in all walks of life.

The theme “New Reality” is offered by the Chinese branch of international fashion trend predictor WGSN.

The competition is open to all Chinese and overseas Chinese who create with digital media, including students at artistic colleges and independent artists. There will be five sections for different types of participants: fashion visual-style graphics, home designs of spatial decoration, fashion designs of trendy clothing, IP image designs of cartoons and toys, and cultural creativity of product packing application.

The organizers will invite experts from home and abroad to select the winners. The winners will get support during future business operations or talent incubation sessions.

The event is the second of its kind, and last year it accepted more than 3,000 designs from 16 colleges in China. The outstanding designs were shown during the Shanghai Fashion Week and in shopping malls.

This year, the organizers will also invite colleges from China's Taiwan, Japan and the Netherlands to participate.