Putuo forum prepares for CIIE

Putuo District aims to boost its debut store and nightlife economy for the upcoming second China International Import Expo.
Putuo forum prepares for CIIE
Ti Gong

Officials and experts share opinions on how to take the best advantage of the second CIIE at a forum in Putuo.

Putuo District aims to boost its debut store and nightlife economy to prepare for the upcoming second China International Import Expo (CIIE).

Over 300 officials with major shopping complexes in Putuo and experts attended a seminar on Friday at the Global Harbor mall, the biggest downtown shopping center.

Zhang Wei, deputy director with the Chinese Academy of International Trade and Economic Cooperation, said local shopping malls should take the opportunity to attract more new brands to Shanghai.

Nearly 500 domestic and international brands opened their first stores in Shanghai between January and June this year, including the Anna Sui Active sports store, three Michelin star restaurant Da Vittorio and Spanish wedding dress brand Pronovias.

Ding Zuohong, president of Yuexing Group, said the Global Harbor aims to become a popular destination with products from across the world.

Over 5,000 officials from companies intending to make purchases at the expo have applied to take part in the event, an increase of more than 40 percent on last year, according to the district government.

Special Reports
Top