ITA President Carlo Ferro shares their pavilion's highlights with Shanghai Daily

President of Italian Trade Agency Carlo Ferro shares their pavilion's highlights with Shanghai Daily

Italy, a guest of honor at this year’s China International Import Expo, has expanded both in the number of exhibitors — to 160 — and exhibiting space — up by 20 percent, compared with last year.

Its national pavilion was visited by Chinese President Xi Jinping after the opening of the expo on Tuesday.

Themed “Italian Technology and Design along the New Silk Road,” the pavilion’s design was the winner of a competition launched in May. The exhibits, from top Italian brands to videos and photos of the country, showcase its fashion, lifestyle and latest technology.

Shot by Tang Dafei. Edited by Zhong Youyang. Subtitles by Wang Xinzhou and Andy Boreham.

Italy signed with China on New Silk Road agreement earlier in the year, indicating a deepening economic ties in the future.

“The Italian Pavilion is a show of the culture, the tradition, the technology, the design by Italy that go together, into the excellence of the Made in Italy,” said Carlo Ferro, president of Italian Trade Agency (ITA), who introduced the pavilion’s highlights to President Xi.

He shared with Shanghai Daily the highlights, the pavilion concept and what Chinese customers can expect from Italy in the near future. 

ITA President Carlo Ferro shares their pavilion's highlights with Shanghai Daily
Dong Jun / SHINE

President of Italian Trade Agency Carlo Ferro shares their pavilion's highlights with Shanghai Daily.

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