China Media Group launches West Bund project

Yang Jian
China's first laboratory for ultra high-definition media production and broadcast has opened on the West Bund.
Yang Jian
China Media Group launches West Bund project
Ti Gong

The China Media Group laboratory is lit up on the West Bund waterfront.

China's first national key laboratory on ultra high-definition media production and broadcasting has been launched on the West Bund waterfront in Xuhui District.

Developed by China Media Group, the laboratory will focus on video and audio technology, ultra high-definition media, virtual reality and artificial intelligence.

The lab in the Shanghai International Media Hub along the Huangpu River will cooperate with Shanghai Jiao Tong University on training researchers and professionals. 

According to Shen Haixiong, vice minister at the publicity department of the CPC Central Committee and president of China Media Group, the laboratory will develop an innovative media platform with global influence.

As part of the lab, the L-2 building, nicknamed the Golden Box, has a high standard small theatre and exhibition hall.

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