Jinhua rolls out tourism promotion in Shanghai

Hu Min
Amid the integration of regional tourism, the city in nearby Zhejiang Province is offering millions of yuan worth of vouchers to Shanghai group travellers.
Hu Min
Jinhua rolls out tourism promotion in Shanghai
Ti Gong

Jinhua launches a cultural and tourism promotion campaign and signs strategic cooperation agreements in the fields in Shanghai. 

Jinhua rolls out tourism promotion in Shanghai
Ti Gong

Jinhua displays its intangible cultural heritage in Shanghai. 

Jinhua City, in neighboring Zhejiang Province, has prepared 10-million-yuan (US$1.48 million) in tourism coupons for Shanghai travelers, the city's cultural and tourism authorities have announced.

The coupons will be delivered via travel agencies to Shanghai group tourists who experience in-depth cultural and tourism itineraries in Jinhua, with 200 yuan per person, and the distribution will last till November 15, the Jinhua City Administration of Culture, Radio and Television, and Tourism announced on Thursday in Shanghai. 

This is Jinhua's first cross-province cultural and tourism promotion in the Yangtze River Delta region since cross-province group tours resumed in July. 

Jinhua rolls out tourism promotion in Shanghai
Ti Gong

Officials from Jinhua City launch a cultural and tourism promotion campaign in Shanghai. 

Jinhua rolls out tourism promotion in Shanghai
Ti Gong

Jinhua displays its intangible cultural heritage in Shanghai. 

Thirteen cooperation agreements were signed in Shanghai by authorities from Jinhua and the Shanghai Tourism Association, the Yangtze River Delta Region Integration Tourism Alliance and the Yangtze River Delta Driving Tourism Alliance. 

Jinhua will also stage an unmanned aerial vehicle show above the Huangpu River (weather permitting), showing the city's scenery and delicacies, the bureau said. 

Between November 7 and 20, performances of traditional Chinese operas will be staged in Jinhua during a Chinese opera festival.

Wuju Opera, a local opera from Jinhua, is one of Zhejiang's best-known art forms. Jinhua is also the hometown of Li Yu (1611-1680), a famous dramatist from the Qing Dynasty (1644-1911).

Jinhua rolls out tourism promotion in Shanghai
Ti Gong

Jinhua displays intangible cultural heritage in Shanghai. 

Jinhua rolls out tourism promotion in Shanghai
Ti Gong

Jinhua displays intangible cultural heritage in Shanghai. 

A summit on the development and innovation of Chinese operas and a traditional Chinese opera short-video competition will be held during the festival. 

Jinhua also brought examples of its intangible cultural heritage such as Dongyang wood carvings, bamboo weaving, papercuts and tin carvings to the Shanghai International Convention Center for a two-day exhibition. 

The city is rich in intangible cultural heritage and has 32 national-level intangible cultural heritages, 116 at the provincial-level and 420 at city-level. 

Jinhua has 74 A-level tourist attractions such as Hengdian World Studios, Wuyi hot spring and Shuanglong Cave. The city is two hours from Shanghai via high-speed rail.

"Jinhua has stepped up integration into the Yangtze River Delta region development, particularly in cultural and tourism fields to create a backyard of leisure tourism in the region," said Tao Yeping, vice mayor of Jinhua. 

"The city is also creating a health tourism base in the region relying on its supreme ecological environment and leisure tourism resources," said Tao. "With the acceleration of the delta region's integration, Jinhua and Shanghai are expected to have closer cooperation in cultural and tourism fields."

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