Fengxian aims to become cosmetics capital

Yang Jian
District on Shanghai's southern outskirts making efforts to become a gathering place for the world's cosmetics companies and dynamic scientific innovation firms.
Yang Jian
Fengxian aims to become cosmetics capital
Ti Gong

A bird's-eye view of the core area of Oriental Beauty Valley in Fengxian District.

Fengxian District aims to become a gathering place for the world’s influential cosmetics companies and dynamic scientific innovation firms with its Oriental Beauty Valley and Future Space.

The fiscal revenue of the district in Shanghai’s southern outskirts kept rising between January and August this year despite the novel coronavirus pandemic.

District-level revenues increased by 1.9 percent year on year, while the contracted foreign investment increased by 30 percent, said Zhuang Mudi, Party secretary of Fengxian.

“Fengxian is striving to become the world’s cosmetic capital with its Oriental Beauty Valley,” Zhuang told a press conference on Tuesday. The brand value of the business district in Fengxian has exceeded 11 billion yuan (US$1.62 billion) by the end of 2019 and is rising rapidly this year, he said.

The industries involved in the valley which focuses on the cosmetics and health sectors have been expanded to characteristic businesses such as the pets economy and food additives. China’s first Internet pet hospital has been established in the district, Zhuang said.

Fengxian is also developing Future Space, an innovation park n the newly expanded Shanghai free trade zone, mainly focusing on the intelligent and new energy vehicle sectors.

Construction has begun on a 9.87-kilometer open scenario for automated driving tests, while a second phase covering a total of 36.2 square kilometers had been approved in the space.

Fengxian aims to become cosmetics capital
Ti Gong

The valley is listed as China's Capital of Cosmetics Industry.

Two national vehicle labs and 10 leading enterprises, including smart car manufacturer Allride, have been based in the park, said Zhang Xian, director of the district’s commission economy and informatization.

The park is targeted at becoming an industrial heartland of the Lingang Special Area of the China (Shanghai) Pilot Free Trade Zone and a stage for integrated development of the Yangtze River Delta region, the Fengxian government said.

It will gather the world's leading industries in 5G, artificial intelligence, the Internet of Things, new materials and new energy vehicles.

Two-thirds of Fengxian, covering 14 square kilometers, is part of the new section of the free trade zone.

Fengxian also aims to become the city’s first “national ecological garden urban district,” said Zhou Hua, the head of the district’s public sanitation and greenery bureau.

The district plans to build 100 additional parks, including countryside, comprehensive, community and village-level parks, for each resident to have one right outside their home. Greenery coverage will reach 90 percent under the plan. There are already 188 parks across Fengxian.

Fengxian aims to become cosmetics capital
Ti Gong

An innovation park and residential community in Fengxian.

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