Looking China series: China's farmers now LIVE

SHINE
This film follows the trend of live streaming farmers from the perspective of three new streamers. 
SHINE
Provided by 2020 Looking China · Youth Film Project.

This film follows the trend of live streaming farmers from the perspective of three new streamers. 

In 2020, the COVID-19 pandemic dramatically boosted online sales and began a long-term shift of China’s food supply chain. The government has begun to support rural food producers to develop skills in live streaming and e-commerce. 

Narratively and visually, the film explores the links between these farmer broadcasters and urban viewers, the changes to the supply chain, and the cultural shifts involved in this trend.

The film is part of the 2020 Looking China · Youth Film Project, which features 10 films created by 10 expat filmmakers with the help of local university students to tell the stories of Shanghai locals from different aspects.

Looking China series: Chinas farmers now LIVE

Maxim LeFleur, the director, from the US

Looking China series: Chinas farmers now LIVE

Ren Nianjia, the producer, from Shanghai University

Looking China series: Chinas farmers now LIVE

Maxim LeFleur during the filming

Looking China series: Chinas farmers now LIVE

The group photo

Looking China series: Chinas farmers now LIVE

The poster

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