Fruits in wet market 'talk' to shoppers in memes

Jiang Xiaowei
Vendors at a wet market in Shanghai's Xuhui District have assigned memes to fruits they sell. This fun form of communication is bringing joy to shopping.
Jiang Xiaowei
Fruits in wet market 'talk' to shoppers in memes
Jiang Xiaowei / SHINE

A scene of the Xuhui District wet market with its fruits and memes

Vendors at a wet market in Shanghai's Xuhui District are trying a novel way to attract customers – they have assigned memes to fruits they sell. It seems shopping has just become much more fun here.

Fruits in wet market 'talk' to shoppers in memes
Jiang Xiaowei / SHINE

I know your mouth is watering.

Fruits in wet market 'talk' to shoppers in memes
Jiang Xiaowei / SHINE

Life is bitter, but I'm sweet.

Fruits in wet market 'talk' to shoppers in memes
Jiang Xiaowei / SHINE

Don't pinch me. Pinch durians, if you can.

Fruits in wet market 'talk' to shoppers in memes
Jiang Xiaowei / SHINE

I'm the king in this market.

Fruits in wet market 'talk' to shoppers in memes
Jiang Xiaowei / SHINE

Hi beauty, check this out!

Fruits in wet market 'talk' to shoppers in memes
Jiang Xiaowei / SHINE

Hi buddy, check this out! If you don't take me today, my master will punish me.

If you go:

Address: 11 Xuhong Road N.
徐虹北路11号


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