Facebook CEO apologizes for data breach scandal in British, US newspapers

Facebook CEO Mark Zuckerberg on Sunday apologized in full-page ads in several British and US newspapers for a data breach scandal that puts the world's largest social media company under tremendous pressure.

The Facebook ads appeared in British newspapers such as the Observer, the Sunday Times, the Mail on Sunday, Sunday Mirror and Sunday Express, as well as US newspapers the New York Times, Washington Post and Wall Street Journal.

"You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014," said the ads signed by Zuckerberg, who was referring to the British consulting company, Cambridge Analytica, which was accused of manipulating Facebook data during the 2016 US presidential election.

"This was a breach of trust, and I'm sorry we didn't do more at the time. We're now taking steps to ensure this doesn't happen again," Zuckerberg said in the ads.

He noted that Facebook was now limiting apps from getting users' data when they sign in, and it was looking into "every single app" that had access to large data sets.

"If it finds other offenders, it will ban them and tell everyone affected," he said.

Zuckerberg's apology came a few days after Facebook was criticized for failing to properly protect the data of over 50 million users.

The data was said to be inappropriately used by Cambridge Analytica in activities allegedly connected with US President Donald Trump's election campaign in 2016.