Several questions need to be asked before one marches into the fray of online learning

Paul Hunter
In this article, Paul Hunter, Director Digital Learning at IMD, provides an insider's guide on the questions we should ask before signing up for any online program.
Paul Hunter
Several questions need to be asked before one marches into the fray of online learning

Any online program worth its salt will involve regular interaction with other members of your cohort in a number of combinations.

Editor's Note:

Online learning programs promote the dissemination of knowledge and ideas but not all are worth the investment of time and money. In this article, Paul Hunter, Director Digital Learning at IMD, provides an insider’s guide on the questions we should ask before signing up for any online program.

Question 1: Will this program help me in my career?

Unscrupulous providers, keen to get your credit card number, will undoubtedly respond with a resounding “yes.”

However, this may be disingenuous. In order to answer this question properly, you must first be clear about your own learning objectives.

If you don’t know why you are signing up to a program you should stop and pause. If you are about to invest an additional four to six hours a week on top of an already busy professional and family life, sporting activities and/or other hobbies, you should first be very clear on what you want from this experience.

In IMD’s online programs, the first question you will be asked on your application form, and the first interaction you have with your coach, will be around your specific aims and objectives.

This will be the frame through which you will ultimately decide if your program has generated a strong personal ROI (return on investment) and yielded a meaningful impact.

Question 2: Who are the other people in the program?

Any online program worth its salt will involve regular interaction with other members of your cohort in a number of combinations.

Full cohort interaction, typically via a discussion forum, will be particularly useful to allow you to share best practice in exchange with others and to gain reassurance that you are not the only person in the world undergoing this specific issue!

Group interaction (ideally five to eight participants) will enable you to form stronger relationships with a subset of the larger cohort and will lead to robust discussion, debates around conflicting viewpoints, and an opportunity to jointly apply concepts and frameworks to a particular business conundrum.

A canny instructional designer will set up exercises that explicitly focus on providing you with opportunities to gain familiarity with a set of business tools.

In essence, it is not the answer that matters but rather the opportunity to flex your cerebral muscles and gain practice with a tool that you will subsequently apply to your own business arena.

Pair working allows deeper bonding with one other individual and leads to disclosure — the ability to feel comfortable sharing intimate details around a business challenge you face, leading to personalized feedback and new insights gained from a fresh pair of eyes.

Of course, all of the above can only reach their full potential if the other participants have meaningful and relevant experiences to share.

If you are not explicitly asked upfront what experience you will be bringing to the party, best steer clear.

Question 3: How is this different from other online programs I have followed such as MOOCS?

It’s highly probable, if you are reading this article, that you have already had some kind of online learning experience, ranging from a dreadfully dull health and safety compliance training, featuring tedious voiceover of written text and intellectually dubious multiple choice quizzes, to an engaging transformational learning experience that kept your motivation high and led you to willingly sacrifice more time to stay the course.

What makes the difference? It is ultimately a combination of three factors: program content and design; production values; delivery mechanisms.

Reflect on the last time you got hijacked at a family gathering to peruse Uncle Jack’s holiday photos. After a mind-numbing hour of random photos, presented in an unstructured manner, many of which seemed remarkably similar to the previous ones, some of which were blurred shots of people’s feet, and you start to get the picture (no pun intended).

Perhaps, however, you may have also been fortunate enough to be invited to the world première of your niece Sally’s holiday iMovie — a carefully selected filtering of photos whisked on screen for just the right amount of time, ably supported by Ed Sheeran’s Galway Girl and with a total running time of seven minutes.

Online learning is no different — well-designed, well-produced, and well-delivered learning experiences can be spotted a mile off. Ask in advance to see the program roadmap, an overview of the activities you will be undertaking, snippets of videos, examples of articles and access to the platform that will be used throughout the program.

If the way ahead is not crystal clear, if the content is not built on solid research and development or if you are primarily treated to classroom footage, talking heads and static slides you may want to run for the hills. If on the other hand you feel like you’ve been immersed in an informative, rigorous and engaging YouTube movie trailer which is relevant to your challenges and piques your curiosity to know more, you’re probably in safe hands.

Question 4: Is my coach qualified?

Coach? What coach? A serious online learning provider will not leave you to your own devices. A self-study program that relies on you having an iron will to wade through multiple screens with no feedback or support mechanism is akin to watching paint dry and the chances are that you will not learn much.

If, on the other hand, you have a coach who helps you reflect not only on what you have seen and read but, more importantly, on what you have applied, you’re well on the way from knowledge consumption to learning application.

Knowing that you should run five kilometers a day and actually putting on your running shoes are two very different things — and only one yields demonstrable results.

Question 5: Can I access the course while I’m travelling?

If your online program doesn’t include mobile access or, better still, an app, you’ll probably not make it to the end.

The number one consumption channel of our time is your smart device.

If your online learning deviates you away from what has most likely become an extension of your right hand, there’s not much chance of success.

Mobile apps enable you to transform ”lost” downtime such as travel commutes into micro-learning moments.

Skillfully crafted learning nuggets that you can listen to or watch in bite-size chunks allow you to remain in control of your learning agenda and seamlessly integrate it with your professional obligations.

In a time-crunched world, carpe diem applies equally to your personal development as it does to any other activity vying for your time and attention.

Question 6: How many people complete the course?

If not many people make it to the finish line, instinctively you know this is a bad sign. A poorly executed program leads to poorly motivated learners and a dearth of gold medals.

Question 7: Can I talk with past participants?

If this channel is closed to you, move on. Every provider will vaunt their USPs, provide downloadable shiny brochures, delight you with Oscar-winning video footage ... but at the end of the day, what really counts is the feedback from people who have gone before.

And don’t just ask them “Did you enjoy it? Was it good?” rather than “What precisely did you learn? What are you doing differently today that you weren’t doing before? Have your colleagues/boss/direct reports noticed a difference?” These are the questions that matter, and program alumni are the people to ask.

So, in summary, march into the fray of online learning armed with precise questions to ask and expecting precise answers.

You owe it to yourself to be sure that the learning journey you are about to embark on is underpinned by rigorous, relevant research, meticulously planned, superbly executed and has the right “tour guides” — guides who will show you not just the usual learning tourist haunts, but who will take you off the beaten track, sometimes to places you might not feel comfortable visiting, but that ultimately will lead to a richer, more memorable and more impactful experience.

This article was originally published by the EFMD Business Magazine. Copyright: IMD. Shanghai Daily condensed the article.

Special Reports