Ms Ada Xu, (Xu Yali) is an inter-disciplinary business leader with a wide spectrum of knowledge on marketing and communications in and out of China. Ada is currently the Chief Marketing Officer at Europ Assistance In China, a member of Fortune 500 Company - Generali Group.

Ada is an active marketing community contributor to the Asia pacific region, with her insights on digital marketing and brand strategies released in leading industry forums and publications, Advertiser, PR Magazine, Co-sign Index , Mobile Marketing Technology Summit, to name a few. She is also an active positive lifestyle and career mentoring KOL (key opinion leader) in the internet community with over hundred thousands aggregated followers.

At Europ Assistance, she leads the team to explore strategic business expansion opportunities across Travel, Assistance, and Senior Care services.