LEGO Creative Experimentation Lab now open
The LEGO Creative Experimentation Lab officially opened to the public on Saturday.
LEGO Group has opened the LEGO Creative Experimentation Lab in Shanghai, offering engaging experiences that help visitors of all ages explore their interests through play.
Featuring an outdoor lawn space and an indoor play area, it covers themes of sports, nature, ocean, vehicle, music and art, and invites families to explore the power of limitless play and experimentation.
The six sections are designed to ignite the spirit of playful experimentation, along with impactful physical experiences as well as digital extension that inspires both children and adults.
Children and families can immerse themselves in the wonders of limitless play and experimentation, sparking creativity, joy and the exploration of boundless possibilities.
Near the finish line.
Many digital experiences powered by augmented reality and virtual reality technologies have been embedded into the space.
The three-week event also celebrates the company's global "Play Unstoppable" campaign which focuses on the endless potential of girls when they are given opportunities to play without limits.
The interactive stage at the Music Zone is also waiting for families to form a band, pick up their favourite instrument, and put on an exciting music show simply by stepping onto buttons on the floor.
In the Sport Zone, children will be invited to learn many fun facts about football, play a real football game on the pitch, and even lift a trophy built with LEGO bricks on the podium to enjoy the glorious moment.
A Lego professor.
Event info:
Date: July 8 to July 27
Venue: Taikoo Li Qiantan
Address: No. 500 Dongyu Road
东育路500号 前滩太古里中央公园东草坪
Time: 10:00-22:00 (last admission at 21:00)
Admission: Free
Book in advance on Lego's mini program by canning the QR code in WeChat.
