Xiacheng's Media Convergence Center launched

The Media Convergence Center of Xiacheng District was inaugurated yesterday, marking a new beginning of the district’s development of journalism.

District leaders and directors and reporters from nearly 30 news agencies in Zhejiang Province attended the inauguration ceremony.

The center will promote deeper integration of traditional media and new media by building an all-media platform which integrates functions of news, government affairs, services and live broadcasting.

The all-media platform includes one convergence media cloud, three terminals of newspapers, PC and smartphone app, as well as several publishing platforms.

As part of the platform, official accounts of Xiacheng District have been launched on mainstream media platforms such as people.cn, Xinhua Agency, Zhejiang News and so on.

Besides, two new media accounts – “the Voice of Wulin” on Ximalaya FM and Xiacheng Fabu on Tik Tok – were also launched.

Through provincial and municipal technical platforms, the convergence media center will expand cooperation with local institutes in live streaming, government affairs, cultural tourism, Smart City and other areas.

Xiacheng is making efforts in developing emerging industries and the digital economy in order to achieve high-quality development, according to Party Secretary of the CPC Xiacheng District Committee Liu Ying.