Luxury brands launch new makeup and perfume collections
Van Cleef & Arpels launch series of luxurious fragrances
Luxury jewelry brand Van Cleef & Arpels launched its “Collection Extraordinaire” series of luxurious fragrances. The series includes five fragrances, and it is the first time customers can shop Van Cleef & Arpels perfumes at Sephora. The collection is inspired by the beauty of nature, the company said, and each of the fragrances in the collection presents a new and unique take on a particular note, including a surprisingly masculine iris, a brooding cologne, a fleshy gardenia, a delectable vanilla and a floriental fragrance.
Versace Eros Flame pop-up store
Italian luxury fashion brand Versace launched a pop-up store at Raffles City Shanghai last week. It features a new fragrance for men, Versace Eros Flame. The new scent goes in a totally different direction to the original Eros from 2012 with citrus, spicy, woody and amber accords, described as “cold and hot, sweet and spicy, light and shadow.”
In the pop-up store, you can take photos with a huge red glass Medusa perfume bottle, or play an interactive game to win a sample sack. The most recommended is a room of fiber optic lights.
The popular Japanese foundation make-up brand Amplitude came to China
Cosmetic brand Amplitude launched in Shanghai recently, one year after its debut in Japan. Most of the items in the range are base makeup items, focusing on a natural look, and they quickly became popular with the younger generation in Japan.
At the launch event in Shanghai, a display of the products included soft fabrics to simulate the touch of the foundation, and light and shade to show off the gloss of the makeup.
An online store which opened on Tmall at the same time was a new way for brands to enter the Chinese market.