Festival showcase for Taiwan-invested firms

Yang Meiping
Products from 32 companies are highlighted at the Double Five Shopping Festival in Shanghai with customers being offered huge discounts on a range of items. 
Yang Meiping
Festival showcase for Taiwan-invested firms
Yang Meiping / SHINE

A special session of the ongoing Double Five Shopping Festival was launched on Friday at the Lihpao Land in Minhang District to promote the products of Taiwan-invested enterprises.

A special session of the ongoing Double Five Shopping Festival was launched on Friday at Lihpao Land in Minhang District to promote the products of Taiwan-invested enterprises.

“Consumption is bouncing back as Shanghai is promoting the Double Five Shopping Festival and we Taiwan-invested enterprises will not miss the chance,” said Chang Chien-chen, director of the Association of Taiwan Investment Enterprises in Shanghai. “We are here today with 40 brands from 32 companies to showcase our products with huge discounts.”

The brands, including Holiday Inn Shanghai Jinshan, hygiene and personal care firm Hygienix, bubble-tea chainstore Happy Lemon, restaurant company Paulaner and food company Ganso, covered fields ranging from catering to travel services and culture.

Holiday Inn Shanghai Jinshan offered a package of a one-night stay at a superior room and 10 coupons, valued at 1,888 yuan (US$265), for 1,000 yuan. A 128-yuan package of Hygienix masks and alcohol wipes and Mia sanitary pads were sold at 69 yuan. Hotel booking company Southeast Vacation offered an 880-yuan membership which enables a user to enjoy any room at any hotel in China on its platform for free any time in a year.

All the companies also have online shops and some had livestreams to attract customers.

Li Xiaodong, deputy director of the Shanghai Taiwan Affairs Office, said the Chinese mainland had introduced a series of policies to promote cross-Strait economic and cultural exchanges and help Taiwan-invested companies develop on the mainland. He said the special section of the shopping festival is one of the platforms to help them overcome the challenges brought about by the coronavirus pandemic and to embrace new consumption models.

Festival showcase for Taiwan-invested firms
Yang Meiping / SHINE

Hotel booking company Southeast Vacation is offering an 880-yuan membership to enable users to enjoy any room at any hotel in China on its platform for free any time in a year.

Festival showcase for Taiwan-invested firms
Yang Meiping / SHINE

Products from Taiwan-invested companies are on offer during a special session of the Double Five Shopping Festival.

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