Shanghai Daily has adopted the privacy practices with respect to personal information in operating the SHINE.cn (Website) and the SHINE mobile application (App) as described in this statement (Privacy Policy). Our products and services are offered and are made available subject to the terms and conditions set out in this statement. By visiting the Website or the App you agree to be bound by the terms and conditions of this Privacy Policy.

This Privacy Policy is designed to assist you in understanding how we collect and use the personal information you provide to us and to assist you in making informed decisions when using our site and our products and services. By accepting the Privacy Policy and the User Agreement in registration, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to the terms of the User Agreement of the SHINE.cn Website and the SHINE mobile application. We endeavor to continuously assess our privacy practices in light of new technologies, business practices and our customers' needs. Our Privacy Policy may therefore be amended from time to time. You should check our Privacy Policy regularly to ensure you are aware of our latest policies.

In this Privacy Policy, you will find the answers to the following questions:

What Information Do We Collect?

When you visit the Website or use the App, you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and the Website and App use information collected on an aggregate basis as you and others browse the Website and the App.

Personal Information You Choose to Provide

Registration Information

You will provide us information about yourself and your practices when you register to be a subscriber of the Website or the App, register for certain services, or register for email newsletters and alerts. Failure to provide such information may result in our being unable to provide you with our service. You agree that we may store and deal with any information you provide as part of the registration process or in connection with optional contests, surveys or special offers in accordance with this Privacy Policy.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses.

Website and App Use Information

Similar to other commercial websites and apps, our Website utilizes a standard technology called "cookies" (see explanation below, "What Are Cookies?") and Web server logs to collect information about how our Website is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our Website, and the Website visited just before and just after our Website. We, our advertisers and ad serving companies may also use small pieces of code called "web beacons" or "clear gifs" to determine which advertisements and promotions users have seen and how users responded to them.

Personalizing Based On Your Inferred Identity

When you log into Shine on a browser or device, we will associate that browser or device with your account for purposes such as authentication, security, and personalization. Subject to your settings, we may also associate your account with browsers or devices other than those you use to log into Shine(or associate your logged-out device or browser with other browsers or devices). When you provide other information to Shine, including an email address, we associate that information with your Shine account. Subject to your settings, we may also use this information in order to infer other information about your identity, for example by associating your account with hashes of email addresses that share common components with the email address you have provided to Shine. We do this to operate and personalize our services. For example, if you visit websites with sports content on your laptop, we may show you sports-related ads on Shine for Android and, if the email address associated with your account shares components with another email address, such as shared first name, last name, or initials, we may later match advertisements to you from advertisers that were trying to reach email addresses containing those components.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering and expanding our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our Website and app, new services and special offers we think you will find valuable. You may notify us at any time if you do not wish to receive these offers by emailing us at online@shanghaidaily.com.

We build security into our services to protect your information

Both website and SIHNE APP are built with strong security features that continuously protect your information. The insights we gain from maintaining our services help us detect and automatically block security threats from ever reaching you. And if we do detect something risky that we think you should know about, we’ll notify you and help guide you through steps to stay better protected.

What Are Cookies?

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site's computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

How Do We Use Information We Collect from Cookies?

As you interact with our Website, the site uses its cookies to differentiate you from other users in order to tailor the best possible experience for you. In some cases, we also use cookies to prevent you from seeing unnecessary advertisements or requiring you to log in more than is necessary for security. Cookies, in conjunction with our Web server's log files, allow us to calculate the aggregate number of people visiting our Website and which parts of the site are most popular. This helps us gather feedback in order to constantly improve our Website and better serve our customers. Cookies do not allow us to gather any personal information about you and we do not generally store any personal information that you provided to us in your cookies.

Log Data

We receive information when you view content on or otherwise interact with our services, which we refer to as “Log Data,” even if you have not created an account. For example, when you visit our websites, sign into our services, interact with our email notifications, we may receive information about you. This Log Data includes information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device information (including device and application IDs), search terms (including those not submitted as queries), and cookie information. We use Log Data to operate our services and ensure their secure, reliable, and robust performance. For example, we use Log Data to protect the security of accounts and to determine what content is popular on our services. We also use this data to improve the content we show you, including ads and to improve the effectiveness of our own marketing.

We use information you provide to us and data we receive, including Log Data and data from third parties, to make inferences like what topics you may be interested in, how old you are, and what languages you speak. This helps us better promote and design our services for you and personalize the content we show you, including ads.

Sharing Information with Third Parties

We may enter into alliances, partnerships or other business arrangements with third parties who may be given access to personal information including your name, address, telephone number and email for the purpose of providing you information regarding products and services that we think will be of interest to you. In connection with alliances, partnerships or arrangements, we may also provide certain information to third parties if we have determined that the information will be used in a responsible manner by a responsible third party. For example, some of our partners operate stores or provide services on our site, while others power offerings developed by us for your use. We also use third parties to facilitate our business, including, but not limited to, sending email and processing credit card payments. In connection with these offerings and business operations, our partners and other third parties may have access to your personal information for use in connection with business activities. As we develop our business, we may buy or sell assets or business offerings. Customer, phone number, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer such information in the course of corporate divestitures, mergers, or any dissolution.

Notice of New Services and Changes

Occasionally, we may also use the information we collect to notify you about important changes to our Web site, new services and special offers we think you will find valuable. As our customer, you will be given the opportunity to notify us of your desire not to receive these offers by sending us an email request at online@shanghaidaily.com

Links

Our Website and app contain links to other Internet Websites. Since these outside resources are the properties of their respective owners, The Website or the app is not responsible for the availability of these sites, as well as their practices, policies, or privacy issues of other sites. We hope you to read their specific policies that might relate to your usage. Links are not intended to imply sponsorship, affiliation or endorsement.

Advertisers and Other Ad Partners

Advertising revenue allows us to support and improve our services. We use the information described in this Privacy Policy to help make our advertising more relevant to you, to measure its effectiveness, and to help recognize your devices to serve you ads on and off of Shine. Our ad partners and affiliates share information with us such as browser cookie IDs, mobile device IDs, hashed email addresses, demographic or interest data, and content viewed or actions taken on a website or app. Some of our ad partners, particularly our advertisers, also enable us to collect similar information directly from their website or app by integrating our advertising technology. Information shared by ad partners and affiliates or collected by Shine from the websites and apps of ad partners and affiliates may be combined with the other information you share with Shine and that Shine receives about you described elsewhere in our Privacy Policy.

Personal information disclosure

In general, we will not disclose your personal information to unaffiliated third parties without your express consent, but we reserve the right to disclose your personal information as required by Chinese law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served on our Web site.

There may be other circumstances where we may need to disclose personal information about a user. These are:

1. Employing other companies to perform functions on our behalf, such as fulfilling orders, providing customer service, sending mail, processing credit card payments, processing currency conversions, or other functions necessary to our business.

2. If publishers of the products you purchase through our Web site request additional personal information from us. The information practices of those publishers are covered by their own privacy policies.

3. If we believe that user is harming or interfering with our other users, anyone else, or violating our applicable agreements, or infringing any of our legal rights.

4. In the event of a sale of all or most of the assets of the company, this information may be transferred to the purchaser.

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